Marketing · Finance · Commercial Strategy

Lloyd Gauld

Business Management graduate. Analytical, commercially minded, and genuinely excited about roles in finance, sports marketing, and creator management.

Who I Am
About Me

Business Management with Marketing graduate. Curious, commercially focused, and looking for the right opportunity.

Lloyd Gauld in Hong Kong

Hi, I'm Lloyd a Business Management with Marketing graduate from Edinburgh Napier University. I'm analytical and commercially minded, with a genuine interest in how organisations grow, connect with audiences, and create value.

My dissertation gave me hands on experience in qualitative and quantitative research, stakeholder analysis, and turning data into real insight skills that translate well to roles in finance, strategy, and commercial management. I looked at fan engagement across the Scottish Football Pyramid and found that ownership model is the single biggest driver of Fan Engagement.

I also run a coaching business in competitive esports. Marketing myself, managing clients, building content, and growing an audience from the ground up. Everything from personal branding and social media promotion to client acquisition has been self-run.

I'm open to roles in finance and commercial analysis, sports and esports marketing, and content strategy. I've got strong research skills, communicate clearly, and have a solid track record of working independently.

Research & Analysis Commercial Strategy Content Strategy Financial Analysis Sports Marketing Esports Marketing
Selected Work
Projects & Research

Research I have completed across sport, esports, and finance.

Esports
Rocket League Coaching

My work in coaching and competitive gaming.

🎮
Ex Pro Player and Coach
Roehampton University
50+
Players Coached
500+
Coaching Sessions
Delivered
🏆 Coaching

Who I've Coached

I've coached over 50 players across all skill levels including a world champion, and multiple players who've gone on to compete at the top level in Europe. I also coached Roehampton University's Rocket League team to victory in the top European university competition.

📊 Strategy

How I Approach the Game

My coaching is built around replay analysis and structured feedback, identifying patterns in decision-making rather than just mechanical errors. I break sessions down by rotation, positioning, and game sense, and tailor training to each player's specific weaknesses. It's the same analytical mindset I apply to everything else: understand the data, find the real problem, fix it.

🔗 Esports Marketing

The Esports Industry

Esports is still figuring out its commercial model, and that's what makes it interesting. The audience is highly engaged but hard to monetise through traditional routes — which pushes organisations to get creative with brand partnerships, community building, and content. Having been inside the scene as a player, coach, and creator, I've seen first-hand how the best brands earn trust rather than just buy attention.

Find Me Online

Metafy

Book a coaching session with me

Liquipedia

My competitive career & tournament history

Life Outside Sport
Travel

Places I've been and the things I've seen.

🇨🇳

China

2025

▶ Watch
🇮🇩

Indonesia

2024

▶ Watch
🇦🇱

Albania

2023

▶ Watch
🇻🇳

Vietnam

2024

▶ Watch
🇹🇭

Thailand

2024

▶ Watch
🇲🇪

Montenegro

2023

▶ Watch

Every trip above was researched, budgeted, and planned by me from scratch. Travelling has done a lot for my problem-solving, adaptability, and ability to handle the unexpected.

🎬 Travel videos coming soon, click any destination card to watch when they're live.

Let's Work Together

I'm actively looking for graduate opportunities across finance, marketing, and esports. Feel free to reach out — I'd love to chat.

Email Me →

What I'm Looking For

  • Graduate schemes in finance & commercial strategy
  • Financial analysis & research roles
  • Sports & esports marketing
  • Content strategy & fan engagement
  • Business development in sport or media