Business Management graduate. Analytical, commercially minded, and genuinely excited about roles in finance, sports marketing, and creator management.
Business Management with Marketing graduate. Curious, commercially focused, and looking for the right opportunity.
Hi, I'm Lloyd a Business Management with Marketing graduate from Edinburgh Napier University. I'm analytical and commercially minded, with a genuine interest in how organisations grow, connect with audiences, and create value.
My dissertation gave me hands on experience in qualitative and quantitative research, stakeholder analysis, and turning data into real insight skills that translate well to roles in finance, strategy, and commercial management. I looked at fan engagement across the Scottish Football Pyramid and found that ownership model is the single biggest driver of Fan Engagement.
I also run a coaching business in competitive esports. Marketing myself, managing clients, building content, and growing an audience from the ground up. Everything from personal branding and social media promotion to client acquisition has been self-run.
I'm open to roles in finance and commercial analysis, sports and esports marketing, and content strategy. I've got strong research skills, communicate clearly, and have a solid track record of working independently.
Research I have completed across sport, esports, and finance.
For my final year dissertation, I looked at how football clubs use digital platforms, community initiatives, and content to build real fan engagement. I looked into case studies from across the Scottish Football Pyramid and the wider European football landscape to understand what separates clubs that genuinely connect with fans from those that don't. The conclusion of my researsh wass that successful fan engagement comes down to authenticity, two-way communication, and actually knowing your fanbase. I also found that the single biggest factor is ownership model, fan-owned clubs consistently showed stronger engagement.
Download my Dissertation →My work in coaching and competitive gaming.
I've coached over 50 players across all skill levels including a world champion, and multiple players who've gone on to compete at the top level in Europe. I also coached Roehampton University's Rocket League team to victory in the top European university competition.
My coaching is built around replay analysis and structured feedback, identifying patterns in decision-making rather than just mechanical errors. I break sessions down by rotation, positioning, and game sense, and tailor training to each player's specific weaknesses. It's the same analytical mindset I apply to everything else: understand the data, find the real problem, fix it.
Esports is still figuring out its commercial model, and that's what makes it interesting. The audience is highly engaged but hard to monetise through traditional routes — which pushes organisations to get creative with brand partnerships, community building, and content. Having been inside the scene as a player, coach, and creator, I've seen first-hand how the best brands earn trust rather than just buy attention.
Places I've been and the things I've seen.
2025
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▶ WatchEvery trip above was researched, budgeted, and planned by me from scratch. Travelling has done a lot for my problem-solving, adaptability, and ability to handle the unexpected.
🎬 Travel videos coming soon, click any destination card to watch when they're live.
I'm actively looking for graduate opportunities across finance, marketing, and esports. Feel free to reach out — I'd love to chat.
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